Ordering a pair of new shoes and then having them fall out of the sky and into your back garden – just 30 minutes later – might seem too good to be true, but Top Gear presenter Jeremy Clarkson assures us that it’s very much a possibility.
In an advert that looks more sci-fi fantasy, less sane and realistic advertising, Clarkson has introducedAmazon Prime’s prototype for a ‘delivery drone’.
It will be able to deliver packages up to five pounds in weight, in 30 minutes or less.
Amazon thinks that before too long, seeing these drones in the sky will be as normal as seeing a delivery van on the roads, and given how quickly we get used to technology these days – anyone remember a time before iPads? – we think they’re probably right.
Although Amazon promises that its drones will be able to ‘detect and avoid’ other objects, we’re picturing a whole host of disasters. Yes, it can dodge a hot air balloon, but once it’s on the ground, can itrun away from a urinating dog? Or a grabby toddler?
Plus, having Amazon goods floating around the sky is just an invitation to any thief with good aim. If you can shoot down a clay pigeon, you can definitely knock a drone out of the sky. Just hope that when that package comes crashing down it’s the latest season of Game of Thrones inside, and not the complete Gardener’s World…
You can watch Clarkson advertise the drones here: (spoiler: he manages not to punch anyone..)